The Faculty of Sport and Exercise Medicine (FSEM) UK welcomes new rules by the Committees of Advertising Practice (CAP) to ban the advertising of high fat, salt and sugar food and drink products in children’s media and supports both the Obesity Health Alliance (OHA) and the Children’s Food Campaign in their responses to the measures, calling for loopholes to be closed.
The FSEM, as part of the OHA, is calling for a sustained increase in regular physical activity, according to UK Chief Medical Officer guidelines, to be part of all children’s daily routines to prevent and manage obesity, alongside measures to reduce the consumption of less healthy food and drink.…
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