Bone and Joint Week in October helps get people thinking about one of the most widespread and pressing health issues of our times – musculoskeletal health and the role each person in improving it. This year ARMA’s member organisations, Public Health England, NHE England, NHS Confederation and many other organisations collaborated during the campaign using #Bonejointweek on Twitter to spread the message.
The daily infographics in this social media-led campaign were often retweeted, and we were pleased to be the most retweeted tweet on World Arthritis Day. The hashtag #BoneJointWeek was popular. Both NHS England and the NHS Confederation hosted blogs of Sue Brown, ARMA’s CEO. There were also popular vlogs from ARMA’s members. ARMA would like to thank its twitter followers for their huge support, its alliance members, policy, comms and social media officers it worked with, CEOs and everyone, which helped make the event a success.