20 Million Reasons. ARMA strategy 2026 – 2031
ARMA’s five-year strategy ‘20 Million Reasons’ sets out a bold plan to make musculoskeletal (MSK) health a national priority. MSK conditions affect 20 million people and shape independence, work, healthy life expectancy and demand on services yet they remain overlooked.
The strategy focuses on four ambitions:
Ambition 1. A whole system approach to better MSK health.
Ambition 2. Better MSK prevention, treatment, care and outcomes.
Ambition 3. An alliance that strengthens collaboration and shared impact.
Ambition 4. A strong, sustainable and member led charity.
Grounded in member insight and lived experience, it positions ARMA as the UK’s broadest, most inclusive MSK voice and sets out how we will convene, collaborate and campaign to achieve real and lasting change.