British Chiropractic Association appoints new Chief Executive Officer to drive long-term strategy
The British Chiropractic Association (BCA), the largest and longest-standing membership body for chiropractors in the UK, has appointed an industry expert as its new CEO. The membership organisation is set to welcome Cait Allen, who has previously held CEO roles in a health charity and a national membership organisation.
Cait has an extensive career history working with organisations across healthcare and the third sector, including NHS England and NHS Trusts. Experienced in influencing policy, she has worked with different Government departments across Whitehall to develop policy and deliver change. Specialising in leading organisations in making a positive impact, Cait joins the BCA at a pivotal time following its major repositioning project which had two core objectives; to support the serious strain on musculoskeletal (MSK) issues facing the UK, whilst equipping members with the tools to increase recognition within the mainstream healthcare community.
On her appointment, Cait said: “I am really excited about my new role as CEO of the British Chiropractic Association. The BCA has a strong reputation and established brand as the leader in its field, with a long legacy of providing outstanding support to members. I am looking forward to working with the team on our long-term strategy as well as continuing to showcase the patient-centred care and rigour BCA chiropractors follow.
“As the NHS faces increasing pressure, private healthcare is becoming more accessible and desirable to patients. This is therefore a great time to match BCA’s appetite for growth and profile with a market that is ripe and ready to consider an integrated healthcare route.”
After a fast-growing career in PR and marketing, Cait moved into wider leadership roles in reputation management and influencing, before taking her first CEO role at the age of 35.
Catherine Quinn, President of the British Chiropractic Association, added: “Cait is dynamic and values-driven, demonstrating strong leadership and positive influencing. She has a track record of reputation building and advocacy, which will ensure our future is as prestigious as our history.
Cait has a diverse background of experiences in healthcare and membership organisations so was a strong match for the BCA’s Vision for chiropractic to be integral to UK healthcare. The BCA Board looks forward to Cait realising the full potential of the BCA to be the home for chiropractors who put patients first, providing quality support and representation for UK chiropractic.”
Cait will start her new role at the end of March 2023.