The National Osteoporosis Society has a busy few days in the run up to this year’s World Osteoporosis Day on 20th October generating lots of activity in the local and national press on the charity’s social media channels.
The day was also used to highlight progress of the charity’s A Message to My Younger Self Campaign after President Her Royal Highness The Duchess of Cornwall’s own message was reported in a number of newspapers including The Daily Telegraph and Woman & Home magazine.
In addition, the charity also secured coverage in a number of local newspapers and radio stations as support groups in Portsmouth and Conwy lit up local landmarks in National Osteoporosis Society brand orange.
In a message to her younger self, she counselled eating a healthy diet with lots of vitamin D and taking plenty of exercise to ward off the bone-weakening condition.
The Duchess said that as a young woman she had been “blissfully unaware” of the causes and devastating effects of osteoporosis, but warned that it is too late to attempt to build up bone strength beyond the age of 30.