Public Health England are launching the Better Health – Every Mind Matters campaign to support the nation’s mental wellbeing with the encouragement that “When things aren’t so good out there, make inside feel better”. Aimed at adults, but weighted towards those most at risk of mental health problems, this “Make Inside Feel Better” 2021 phase of the campaign will run across across PR, radio, social and digital. The key message will be to encourage people to create a free NHS-approved ‘Mind Plan’.
The partner resources will include a range of materials that will direct to the Mind Plan tool and drive to Every Mind Matters content on NHS.UK.
- Social media animations including a social toolkit
- Social statics
- Embedding instructions for the Mind Plan tool
- Web banners
The campaign is being supported by the NHS, local authorities and a range of mental health charities, health organisations as well as other charities and commercial sector partners.
The Every Mind Matters platform has been continuously updated to support people during the COVID-19 outbreak, and has a COVID-19 hub that includes tips and support on how to deal with change, cope with money worries and job uncertainty and how to look after your mental wellbeing while staying at home. It also includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others – including advice for parents and for children and young people.