Throughout its 95 years, the British Chiropractic Association (BCA) has taken the lead in both establishing chiropractic and shaping the profession in the UK. The Association’s direction has always been driven by the needs of the profession with a view to the future; always for the benefit of its practitioners and their patients.
After changes to the senior leadership team two years ago, the Association is now at the point where establishing a new strategic position will be paramount in moving forward in its development. This project will help the BCA to explain who they are and how they fit into the world of musculoskeletal (MSK) health; what they represent and the character and motivation of their members.
On completion of this strategic repositioning, the BCA expects to be able to articulate its new position to help to engage their stakeholders, including chiropractic patients, in a clearer and more precise understanding of who chiropractors are and how they fit into the MSK landscape. The Association expects this to be a major steppingstone in the development of the profession.
BCA CEO, Tom Mullarkey MBE, said: “This repositioning project is not just about definitions, it’s about existentialism, identity, belonging, coherence, clarity and, ideally, inspiration. These shared ideals and values will illuminate the tremendous potential of chiropractic and make others want some of it.”