The National Osteoporosis Society is launching “A Message to My Younger Self” – an awareness campaign about keeping bones strong and health. It begins on 12th April 2017 and runs through to World Osteoporosis Day on 20th October. NOS want the generations to have a conversation about healthy bones, to talk about the steps that can be taken to make sure bones are strong, and to give a voice to the millions of people with the condition.
The campaign is being fronted by Liz Earle who is personally concerned about the impact of social media on the eating habits of her teenage children, backed-up by research that we have conducted showing that 20% of 18-24 year olds have reduced or completely cut out dairy from their diets, which could potentially be storing up problems for them in later life.
The campaign has three themes – nutrition, exercise, and “your message”.
First up is Nutrition (April and May); then Exercise (June, July and August including the 206 challenge – a sponsored walk hosted by Professor Alice Roberts on 11th June at Tyntesfield, a National Trust property near Bristol); and the initiative will end with “A Message to My Younger Self” on World Osteoporosis Day 20th October where celebrities, our supporters, ambassadors and our royal President will all be sharing messages to their younger selves and passing on tips and advice to the next generation.